I’ve worked at the creative end of the bag and accessory sector for 25 years. Early experience with Globe-Trotter, Radley, Nike and Puma led to a freelance career and formation of my bag design consultancy. Alongside this I founded Utility Archive and Cherchbi brands. 


I specialise in bags, accessories, leather goods, travel goods, soft goods and sports product with expertise in design, product development, sourcing, project management and creative direction.

Balancing creativity with commercial focus, and aided by an industry-wide contact list, I deliver innovative, relevant and profitable product, on time and to brief. I work with all business sizes, from start-ups to global brands, drawing on a network of creative talent for larger projects.

My Lake District studio is well equipped with a raw materials library, showroom, meeting and breakout space. Situated in Staveley Mill Yard near Kendal we're close to the motorway network and West Coast main train line. 

AABA Design, Ground Floor, River Mill, Staveley Mill Yard, Back Lane, Staveley, Kendal, LA8 9LR.

© 2020 Adam Atkinson.