I’ve worked at the creative end of the bag and accessory sector for 30 years. Early experience with Globe-Trotter, Radley, Nike and Puma led to a freelance career and formation of AABA Design consultancy. Alongside this I founded the Utility Archive and Cherchbi brands. 

 

I specialise in bags, accessories, leather goods, travel goods, soft goods and sports product with expertise in design, product development, sourcing, project management and creative direction.

Balancing creativity with commercial focus, and aided by an industry-wide contact list, I deliver innovative, relevant and profitable product, on time and to brief. I work with all business sizes, from start-ups to global brands, drawing on a network of creative talent for larger projects.

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My Lake District studio is well equipped with a raw materials library and meeting space. Situated in Kendal we're close to the M6 motorway and on the main West Coast train line.