SERVICES

PRODUCT DESIGN

Research – Colour, trend, product, competitor, market and consumer research.

 

Creative Concept – Original ideas are clearly communicated with colour sketches, materials swatches and reference images, considering functionality, form, materials, features and ergonomics.

Factory Ready Tech Packs – Scale drawings of all views including dimensions, construction comments, large scale detail drawings and colour artwork. Includes material boards if required. 

 

Hardware Design – Design and development of bespoke hardware in various materials including metal, plastic and wood. 

 

Packaging Design – Design and development of branded packaging, from care labels and hangtags to gift boxes and postal packaging.

 

 

PRODUCT DEVELOPMENT

 

Product Development – Utilise advanced understanding of product development processes and timings to accurately transform Tech Packs into Final Samples. 

Sampling & Mock-ups – Simple mock-ups, (useful to explain form, function or construction), can be made in our London studio. Access to highly skilled sample makers and small batch factories for more complex samples. 

Product Integrity & Safety – Advice on testing and labelling requirements for various regions and product categories. 

SOURCING

Factory Sourcing – Access a global network of reputable finished goods factories, or devise a strategy for new factory sourcing.

Material Sourcing – Access our well-equipped raw material library and contact list of international agents and vendors across all material types.

 

PRODUCTION

Production Management – From Final Sample approval to warehouse delivery; coordination of all aspects of materials and finished goods production on the client’s behalf.

 

Quality Control – Assurance that all aspects of product, packaging and delivery match customer expectations.

CREATIVE DIRECTION 

Creative Direction - Strong creative direction helps to communicate a coherent brand message, unifying the business and engaging it’s audience.

 

Brand DNA – Identify the unique arrangement of building blocks to construct the brand's foundation. 

Brand Identity Design – Help smaller brands and start-ups visualise their brand identity, or create a new one.

 

Brand Imagery – Create stunning imagery inline with brand DNA, create the concept and manage the people (photographers, stylists, models) and logistics.

Tone of Voice – Help brands find their voice and use it consistently. Communicate clearly, engaging their audience with the written word. 

GENERAL CONSULTANCY 

Start-ups and smaller brands often benefit from general consultancy advice in areas such as line-planning, pricing, route to market, importing & exporting, trade organisations, intellectual property, accessing funding and trade/selling shows.

AABA Design, A109 Lighthouse Studios, 73 - 75 Shacklewell Lane, London E8 2EB.

© 2020 Adam Atkinson.