ADAM ATKINSON
BAG & ACCESSORY DESIGN
SERVICES
PRODUCT DESIGN
Research – Colour, trend, product, competitor, market and consumer research.
Creative Concept – Original ideas are clearly communicated with colour sketches, materials swatches and reference images, considering functionality, form, materials, features and ergonomics.
Factory Ready Tech Packs – Scale drawings of all views including dimensions, construction comments, large scale detail drawings and colour artwork. Includes material boards if required.
Hardware Design – Design and development of bespoke hardware in various materials including metal, plastic and wood.
Packaging Design – Design and development of branded packaging, from care labels and hangtags to gift boxes and postal packaging.
PRODUCT DEVELOPMENT
Product Development – Utilise advanced understanding of product development processes and timings to accurately transform Tech Packs into Final Samples.
Sampling & Mock-ups – Simple mock-ups, (useful to explain form, function or construction), can be made in our studio. Access to highly skilled sample makers and small batch factories for more complex samples.
Product Integrity & Safety – Advice on testing and labelling requirements for various regions and product categories.
SOURCING
Factory Sourcing – Access a global network of reputable finished goods factories, or devise a strategy for new factory sourcing.
Material Sourcing – Access our well-equipped raw material library and contact list of international agents and vendors across all material types.
PRODUCTION
Production Management – From Final Sample approval to warehouse delivery; coordination of all aspects of materials and finished goods production on the client’s behalf.
Quality Control – Assurance that all aspects of product, packaging and delivery match customer expectations.
CREATIVE DIRECTION
Creative Direction - Strong creative direction helps to communicate a coherent brand message, unifying the business and engaging it’s audience.
Brand DNA – Identify the unique arrangement of building blocks to construct the brand's foundation.
Brand Identity Design – Help smaller brands and start-ups visualise their brand identity, or create a new one.
Brand Imagery – Create stunning imagery inline with brand DNA, create the concept and manage the people (photographers, stylists, models) and logistics.
Tone of Voice – Help brands find their voice and use it consistently. Communicate clearly, engaging their audience with the written word.
GENERAL CONSULTANCY
Start-ups and smaller brands often benefit from general consultancy advice in areas such as line-planning, pricing, route to market, importing & exporting, trade organisations, intellectual property, accessing funding and trade/selling shows.