Kappa. 2011. Promotional sports equipment design.
In common with many globally recognised brands, Kappa authorise the creation and sale of licensed promotional product by approved agents. In addition to strict branding guidelines these briefs require design adherence to critical price-points and functional requirements. The sales volume of individual styles in the promotional sector are usually many tens of thousands, often hundreds of thousands.
An exercise in designing to price-point, a through understanding of raw materials, construction and manufacturing techniques is essential. Cost saving efficiencies designed and specified-in at the start of a project can make the difference between commercial success and failure. This Kappa sports equipment package sold to target throughout Northern and Eastern European regions.