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NIKE NSW WEEKENDER

Nike. 2012. NSW Weekender. Design, sourcing and production consultancy.

I worked for Nike until 2005, a fantastic five years at the brand’s European HQ in the Netherlands. I keep in touch with friends there, but had no further professional contact until 2011 when the folks in Beaverton dreamt up a premium, British-made collection to launch at the 2012 London Olympics. Nike wanted someone to pull the project together. They knew all about my previous life, the development, Asian sourcing and mass-production of many hundreds of thousands of sports bags each year, but they’d also been monitoring my development of the Cherchbi brand. I got the job.

My role involved; introductions and a tour of some of the leading British producers; consultations with product designers to ensure their ideas made best use of British materials and manufacturing skills; project managing of the material and manufacturing sourcing, product development and production. Some slides from Nike’s internal presentation tell the story.

The Nike NSW Weekender launched August 2012.

AABA Design, Ground Floor, River Mill, Staveley Mill Yard, Back Lane, Staveley, Kendal, LA8 9LR.

© 2020 Adam Atkinson.